That awkward moment when you find out you are in fact a statistic.
And, not the good kind, like when you read an article telling you that as the youngest sibling you are statistically smarter and funnier. (Actual fact*)
I’m talking about the kind of statistic where you are one within the over 70% of women who wear the wrong size bra. *gasp*
How could this happen? I’m a smart, funny (statistically remember), 30 year old woman. How did I get this wrong for so long? Why didn’t I ever get properly fitted?
Actually the reason I never got fitted, is I always pictured a well meaning older lady would be man-handling my boobs with cold hands, under some unflattering light. This assumed experience wasnt high on my priority list.
I had just accepted that wearing a bra came with a certain level of discomfort, that inspired many internet memes.
However, this changed when I met Carys Martin of Intimo a couple of weeks ago. My goodness, she is the ‘Bra Whisperer’. Having been a professional in the bra fitting world for over a decade, Carys took one look at me, and expertly ‘hakuna-my-tatas’ into the most perfectly fitting bra.
No cold hands, no man-handling, and very acceptable lighting … all in the comfort of my living room. Why didn’t I do this years ago?
The Intimo range has a good array of sizes and styles, from classic pieces to some gorgeous lacey numbers with the AhhhhooooooGaaaaaah effect. The products are simply beautiful.
What I especially connected with during my styling session, is Intimo’s approach to social responsibility. The intimate nature of their service enables the Stylists to communicate the vital importance of regular self-checks and early detection of breast cancer.
This is reinforced by a breast check instruction card coming attached to every Intimo bra.
As the Intimo Stylists come in contact with over 3,500 women every week, that’s over 7,000 ‘tatas’ a week, and a one heck of a lot of awareness.
This is just one of the many ways the Intimo brand works with and gives back to the community. Which is something I look for when I consider working with a brand.
Now if you’ll excuse me, I need to go organise a sacrificial burning of all my old ill-fitting bras.
Editors note: This post is not sponsored, all views expressed are my own. A piece was gifted for editorial consideration.
*Smarter funnier statistic may not be an actual statistic, more-so a personal study conducted, from personally being a younger sibling. Peer review pending.